Responsibilities:

• Develop and execute creative social media strategies across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.).

• Create, schedule, and publish high-quality content (graphics, videos, reels, stories, etc.) to engage and grow the audience.

• Manage daily operations of social accounts, including community engagement and responding to comments/messages.

• Monitor performance metrics and analytics to optimize content and campaign effectiveness.

• Collaborate with the design and marketing teams to ensure brand consistency across all channels.

• Stay up to date with the latest social media trends, tools, and best practices.

• Run paid social media advertising campaigns and analyze ROI.

• Track competitor activity and audience insights to improve strategy and reach.

Requirements:

• 1–2 years of proven experience as a Social Media Manager or in a similar digital marketing role.

• Strong understanding of each social platform’s algorithm, audience behavior, and content formats.

• Proficiency with tools like Meta Business Suite, Canva, Hootsuite, Buffer, or similar platforms.

• Excellent writing, communication, and visual storytelling skills.

• Ability to analyze data and adjust strategies based on performance.

• Creative mindset with strong attention to detail.

• Basic knowledge of social media advertising and reporting tools.

• Ability to work independently and manage multiple accounts or projects.