Responsibilities:
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Develop, implement, and manage digital marketing strategies across various channels (SEO, SEM, social media, email marketing, etc.).
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Plan and execute campaigns to increase brand awareness, website traffic, and lead generation.
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Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and other marketing platforms.
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Optimize content and landing pages for SEO and conversion rate improvement.
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Manage social media platforms by creating, scheduling, and analyzing content performance.
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Collaborate with the creative and development teams to align digital campaigns with overall marketing goals.
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Conduct competitor research, market analysis, and identify trends to enhance campaign effectiveness.
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Prepare reports and present insights to stakeholders with actionable recommendations.
Requirements:
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1–2 years of proven experience in digital marketing or a related field.
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Strong knowledge of digital marketing concepts, tools, and best practices.
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Hands-on experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
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Familiarity with content creation, campaign optimization, and analytics tracking.
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Excellent written and verbal communication skills.
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Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Basic understanding of HTML, web design, or CMS platforms like WordPress is a plus.
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Strong analytical skills and attention to detail.